Feasibility study Essay Example for Free

Feasibility study Essay 1. A. NAME OF PRODUCT As we all know Guimaras is known as the breeder and export of the sweetest mangoes in the world. Some countries have tried to plant and grow mangoes but no one can ever do the same even with the help of latest technology that we have today and so the city of Guimaras can proudly claim the title of having the sweetest mangoes. Therefore the proponents chose Guimaras as its inspiration, thus, come up with a product that wishes to exhibit their specialty – the mangoes. After series of conceptualizing, the proponents come up with the word â€Å"MANGGAMAZING† as its business name. This name is comprised of two words, MANGGA and AMAZING primarily because the business’ concept is focused on mango itself. The first word Mangga is a vernacular term for mangoes which has been commended in the introduction, while the second word, Amazing means great wonder, surprising and remarkable and so the name Manggamazing is the combination of these words that surely suit the product’s quality. All in all, the name â€Å"MANGGAMAZING† simply describes the product and the outstanding work for excellent and satisfaction the proponents wishes to convey. 1.C. DESCRIPTIVE DEFINITION Manggamazing smoothies are drinks made and served for refreshment. These are mainly made with fresh, ripe mangoes which are antioxidants that protect the body against colon, breast, leukemia, and prostate cancers. Mangoes are rich in vitamin C, pectin, and fibers that help to lower serum cholesterol levels. Mangoes help you unclog your pores and add freshness to the face. These are applicable to any skin type. Mangoes help in promoting good eye sight, fights dry eyes and also prevent night blindness because it is rich in vitamin A. Mangoes also contains enzymes for breaking down protein, and the fiber found in it helps digestion and elimination. Manggamazing offers not only smoothies made with mangoes but it is added  with banana, mango and melon, and pineapple. Bananas are terrific heart-healthy food and good source of potassium, dietary fiber, manganese and vitamins B6 C. Melons on the other hand, help prevent cancer, stroke, and heart disease, also good for digestion, and give boost of energy. Pineapples contain brome lain, an enzyme that may help arthritis pain by reducing inflammation. They are also a good source of vitamin C, which helps strengthen your immune system. The products give a healthy boost and refreshment naturally. Smoothies are also mixed with non-fat milk, 0% fat yogurt, and will use sweeteners instead of sugar.  As a whole the product is a guilt free drink because of all its nutrients and low level of sugar. The proponents are: 1. D. OBJECTIVES Vision Our company â€Å"Manggamazing† bears the vision of providing healthy, fresh mango smoothies with added flavors of other nutritious fruits while maintaining our commitment to uncompromised quality with the heartening purpose to cater to society’s needs and cravings and constant change in life. The business also opted to create guilt-free drinks that will surely rejuvenate your mind and body, hence changing and opening people’s mind on a new side of style to staying healthy and fit. Ultimately, the company’s vision is to be the front-runner in the industry and help social and economic growth. Mission Manggamazing aims to give a high quality, exceptional and reasonably priced products in the beverage industry that provides healthy and nutritious smoothies that will surely satisfy the cravings of every customer. The people behind this product also aim to promote the national fruit of the Philippines – the mangoes to be known worldwide. To the society, the company’s task is making them health conscious in a unique way. Short term objective Manggamazing short term objective is to focus on execution in the  marketplace every day and on needs of our consumers and customers. Have the courage to change course when needed and remain responsive. And after we introduce it and known by everyone, Manggamazing will have a high cost of sales. Improve earnings and yield performance. Long term Objective The Manggamazing long term objective after 3-5 years will invade the malls if the profits are obtained. It will create many job opportunities for the branches that need manpower such as crew, server etc. The product will have a TV commercial and a foundation that will support by manggamazing so that the product will be known and it will be open for franchising. Develop and expand into new market, and they can now produce and manufacture new products. Expand into new overseas markets to tap new sources of growth and to achieve better market diversification. It aims for success and satisfaction of customers.

The biblical banners Essay Example for Free

The biblical banners Essay In this New York Times article, â€Å"In Texas, a Legal Battle Over Biblical Banners†, Manny Fernandez, a metro reporter, argues whether biblical banners should be allowed or banned due to the law. He develops the claim by first providing details about how Mr. Weldon’s community got enraged. Then he provides information saying Weldon banned the biblical banners out of concern that the signs were unlawful and amounted to school sanctioned religious expression. Towards the end, Fernandez points out that the case centers on whether the banners amount to private speech protected by state and federal law or government sponsored speech that can be regulated and censored. Fernandez’s purpose is to answer the reader’s question about biblical banners and if the should be allowed in order to educate the public and provide knowledge about the situation at hand. He establishes an informative tone for concerned citizens who may want or be against biblical banners. Fernandez provides the reader with facts and statistics, for example in paragraph 4, â€Å"the district received a letter from the Freedom From Religion Foundation, a Wisconsin based group of atheists and agnostics.† The effect of such details serves to lend credibility to the author’s assertions since it is impossible to argue with the facts. In addition, negative diction in paragraph 7 conveys a negative feeling towards the banners and the marquee outside a church. Finally, the use of biblical allusions throughout the article is used to defend the use of biblical banners. This work is significant because it challenges and reminds us all to be aware of aberrant issues regarding biblical banners.

Easy Jet The Most Successful Marketing Strategies Marketing Essay

Easy Jet The Most Successful Marketing Strategies Marketing Essay EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. RECOMMENDATIONS Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

My Amazing Grandfather (Grandpa) :: Personal Narrative Profile Essays

Personal Narrative- My Amazing Grandpa I don't have a lot of fantastic memories of childhood. There were no spectacular family adventures, no unique family projects that taught some sort of moral lesson, no out-of-the-ordinary holidays. We ate family meals together, but most of the time the children and adults lived in different worlds. The kids went to school, did homework, and played; the adults worked. I was lucky, though. When I wanted a little of both worlds, I could always turn to Grandpa. I remember vividly the weekends at his house. Sitting on his lap, going to wrestling matches, walking down the street or through a park--these were things I did with Grandpa. I wasn't just a kid to him: I was his granddaughter, and I was special. He was special too. Grandpa was a giant of a man. He stood six feet two inches and weighed over 250 pounds. He moved with purpose and carried himself with respect. Tom was a proud man, a good man, and all who knew him said so. Even if you didn't know him, you would notice his inner strength, his patience, his self-esteem. Grandpa wasn't a scholar. In fact, he didn't even make it through grade school. He was born at the turn of the century, and educating black men wasn't a necessity then. He went to work when he was sixteen, and for the next forty years he worked in a coal factory. Then he worked in a steel mill for another twenty years. He stopped working only because the steel mill closed and he was too old to find another job. When I was with Grandpa, I could be a child and yet see things through grown-up eyes. "You see that tree, Cookie," he would say. "That tree was here before those houses. God put that tree there; man put the houses. Which is more beautiful?" If I climbed a tree, he didn't say, "Get down." He said, "Climb it right so you won't fall." "You appreciate what you work for," he used to say. He taught that lesson well. He never let me win any game; he taught me to win by learning to lose.

Sibling Society :: essays research papers

The Sibling Society by Robert Bly is a moving call for the rediscovery of adulthood. It is not about siblings in a family. Robert Bly has used the term â€Å"sibling society† as a metaphor to suggest that we are in a culture that doesn't look up to parents or to grandparents. What are these siblings like? The description of the â€Å"sibling society† builds throughout the book. They are a society of half-adults who lack dedication to causes, justices and caring. At what point do they become full-fledged adults? We are all perpetual half-adults pursuing our own pleasure. This pleasure has become the disease of our society. The need to stay young for adults has corrupted our society. The book’s array of anecdotes and examples attempt to prove a chilling point. The point is that our nation is one of adults regressing towards adolescence and adolescents with no desire to become adults. Where have all the grownups gone? In his interpretation of social change, he sees a society adolescent in its behavior, no matter what age or geographic location. â€Å"Sibling society† acts as a lens focusing on tendencies, habits and griefs we have all noticed. Of all these griefs and tendencies none is so destructive as the absence of fathers. The role of the father has gone through a drastic change. Fathers are no longer the sole center of the family, the breadwinners. In traditional society older men played an important role in rearing boys. But in our society the elderly is locked behind the doors of nursing homes and not around to pass down their wisdom. Respect for elders has given way to the furious competition of peers who strive not to be good but to be famous. Where have all the grownups gone? With single parents working full time jobs, babies are carted off to day care centers to have someone else raise them instead of their parents. In the sibling culture that Bly describes, the talk show replaces family. Television has robbed children of their ability to use their imagination just when it should be flowering. Instead of art, we have the Internet. Bly grieves computers as well, arguing that they have caused children to withdraw into an artificial world. In place of community we have the mall. Through his use of poetry and myth, Bly takes us beyond sociological statistics and tired psychobabble to see our problem anew.

Violence and Sport :: essays research papers

Violence and Sports The lone man to be charged with a felony in the incident was Bryant Jackson. He was the man Oakland County Police (OCPD) say threw a chair into the crowd during the fight. He was charged with felonious batter, according to the OCPD and various wire reports. No, this is not just some random fight that occurred, this was an arrest at a recent National Basketball Association game between the Detroit Pistons and the Indiana Pacers. This violence is something that is starting to occur more and more. It seems to be a common theme, and one that does not even obtain a double-take, sports and violence the two seem to go hand-in-hand. Professional athletes such as Latrell Sprewell, Todd Bertuzzi, and Ron Artest have made common names for themselves with the violence they have endured in their respective sports. Some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport with many calling for its abolition. Other sports, such as wrestling and the martial arts, also involve one-on-one unarmed combat. These forms of "violence" are within the rules of the sport and the possibility of injury is well known by participants. Then there is a range of contact sports, particularly the football codes, where there is punishing body contact within the rules but also the scope for borderline or unintentional "violence" such as late tackles, high tackles and tackles on players without the ball. These tactics can be, and are also, used intentionally. However, the use of video replays over recent years has made these tactics more risky for the perpetrators, especially in professional sports where suspension can lead to a significant loss of income. As we enter the year the beginning stages of 2005, one has to wonder if this violence is going to continue or if the leagues, sports and the people themselves will start to gain some kind of control and realize this is sprot and such violence cannot continue. The fans are even getting themselves invovled. One factor in the increase in violence among fans is an emotional disconnection from their own lives. They have difficulty empathizing with others' pain. Some of this is caused by watching violence on television and computer screens. If you watch the reaction of the first base umpire and the second baseman of the Chicago White Sox in the incident you mentioned, you can see that they watch the violent event and don't get involved. Violence and Sport :: essays research papers Violence and Sports The lone man to be charged with a felony in the incident was Bryant Jackson. He was the man Oakland County Police (OCPD) say threw a chair into the crowd during the fight. He was charged with felonious batter, according to the OCPD and various wire reports. No, this is not just some random fight that occurred, this was an arrest at a recent National Basketball Association game between the Detroit Pistons and the Indiana Pacers. This violence is something that is starting to occur more and more. It seems to be a common theme, and one that does not even obtain a double-take, sports and violence the two seem to go hand-in-hand. Professional athletes such as Latrell Sprewell, Todd Bertuzzi, and Ron Artest have made common names for themselves with the violence they have endured in their respective sports. Some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport with many calling for its abolition. Other sports, such as wrestling and the martial arts, also involve one-on-one unarmed combat. These forms of "violence" are within the rules of the sport and the possibility of injury is well known by participants. Then there is a range of contact sports, particularly the football codes, where there is punishing body contact within the rules but also the scope for borderline or unintentional "violence" such as late tackles, high tackles and tackles on players without the ball. These tactics can be, and are also, used intentionally. However, the use of video replays over recent years has made these tactics more risky for the perpetrators, especially in professional sports where suspension can lead to a significant loss of income. As we enter the year the beginning stages of 2005, one has to wonder if this violence is going to continue or if the leagues, sports and the people themselves will start to gain some kind of control and realize this is sprot and such violence cannot continue. The fans are even getting themselves invovled. One factor in the increase in violence among fans is an emotional disconnection from their own lives. They have difficulty empathizing with others' pain. Some of this is caused by watching violence on television and computer screens. If you watch the reaction of the first base umpire and the second baseman of the Chicago White Sox in the incident you mentioned, you can see that they watch the violent event and don't get involved.

World climate change

IntroductionThe ambiance and interact with each other, the Earth changes the orbit, volcanic eruptions and the energy received from Sun alterations – these are consequences of the universe clime alteration. Over 100 yeas ago, people had begun firing coal, gas and oil, which lead to climate alteration and causation nursery consequence and planetary heating. As a consequence of the human activities the emanation of nursery gases, such as C dioxide, azotic oxide and methane, influence on planetary heating and leads to atmosphere that known as â€Å"greenhouse effect† . Merely because of combustion of fossil fuels, every twelvemonth over 30 billion metric tons of C dioxide go oning emitted to atmosphere and even 7 billion metric tons to boot go oning to breathe by deforestation activities. Increasing concentration of C dioxide in the ambiance can increase planetary temperature to 7A °C and influence on the planetary biggest ecosystems to resistless recession. For comparin g, increasing temperature to 2A °C can take to disappearance of 20 – 30 % of species. The nursery gases – azotic oxide and methane are increasing by human activities as good and have less powerful nursery consequence than C dioxide. Methane produces on topographic points such as landfill sites, favored bogs and besides in the backbones of domestic animate beings. Amount of azotic oxide is increasing by N fertilizers being used in agribusiness. During the last 20 – 30 old ages the Arctic has been heating twice than remainder of the universe. Land – ice and snow screen is decreased, during this period, which effects the land heats faster than sea. This heating leads to conditions that Northern Hemisphere is warming more than Southern. In fact, sea degree is rises, because of ice thaws, when warming clime cause that H2O from melted glaciers flows into the oceans ; and thermic enlargement – when warming clime leads to warming H2O in ocean, which is cause sea degree rise.The Kyoto understandingIn 11 December 1997 in Kyoto, Japan was adopted and in 2005 entered into force the Kyoto understanding – international understanding – Convention on Climate Change. In the Kyoto understanding set marks for 37 industrialized states and the European community to cut down nursery gas emanation. Harmonizing to the Kyoto understanding, the states should accomplish marks through national steps and offers three market based mechanisms for it ; emanation trading, clean development mechanism and joint execution. Emission trading or the C market is administrative control of emanation. All parties of the protocol accepted mark to restrict or cut down emanation. Just because of C dioxide chiefly is the chief nursery gas, that ‘s why C now traded like other merchandises. The clean development mechanism allows to a state with emanation decrease or restriction committedness to work on emanation decrease undertakings in developing states. Joint execution allows to a state with emission restriction or decrease committedness from emanation decrease or remotion undertakings to gain emanation decrease units. Harmonizing to the protocol, emanations of states have to be monitored and all these records should be kept. The chief aim of the Kyoto protocol is to cut down corporate emanation of nursery gases by 5 % in comparing with twelvemonth 1990. The emanation mark for each state should be achieved by 2008 – 2012 old ages. The Kyoto protocol is the first measure in planetary decrease of emanation and stabilizing of nursery gases.The causes and effects of clime alterationThere are exist two classs of clime alteration causes: natural and human-made. Presents, scientists in the universe concerned about clime alteration are speed up because of human activities. Natural clime alteration causes. Climate on the Earth changed through influence by natural causes like orbital alterations of the Earth, volcanic eruptions, solar fluctuations, ocean current etc. Volcano eruptions lead to elimination of sulfur dioxide, dust, ash and H2O vapor to the ambiance, which is influence the clime by increasing planetal coefficient of reflection that causes atmospheric chilling. The chief constituent of clime is the oceans. Huge sum of heat moves across the Earth by ocean currents. The sea surface pushes horizontally by air current. Deep ocean H2O moves in way from the poles to the equator and motion of warm H2O back from equator to the poles. The poles would be colder and equator warmer without this H2O circulation. The atmospheric concentration of CO2 determines by the ocean H2O circulation. Changes of the Earth orbit: The tilt alterations of the Earth may take to little but of import clime alterations ; more jousts leads to warmer summers and colder winters and less jousts leads to colder summer and heater winter. This sort of little clime alterations thereby produce ice ages. Solar fluctuations: Small alterations in solar system can take to climate alterations. Scientific surveies demonstrate that clime alterations occurred in the past by solar fluctuations. For illustration, the Little ice age between 1650 – 1850 triggered by solar activity decreasing. However, solar fluctuations can non do planetary heating. Measurements, which were done in the early 1980-s showed that the entire sum of solar energy making the planet decreased of 0,1 % in the period merely over 18 months. Some of scientists tried to happen nexus between clime alteration and maculas. Sunspots are magnetic storms, which are seen dark countries on Sun. However, scientific researches showed that maculas prevented energy of the Sun from go forthing its surface. Human causes of clime alteration. Scientific grounds of the Intergovernmental Panel on Climate Change ( IPCC ) shows that human activities lead to climate alteration and influence on planetary clime. The chief ground of human activities that lead to climate alteration is the combustion of fossil fuels ( oil, coal and gas ) and deforestation. Fossil fuels like oil, gas and coal are resources of energy to bring forth electricity, run vehicles and as a consequence of it the big sum of C dioxide, methane and azotic oxide have been emitted to the ambiance. The chief causes of clime alteration in the UK are: 4 % C emanations from industries ; 7 % from agribusiness ; 21 % from conveyance ; 65 % from energy generate procedure by the use of fuel. The beginnings with the biggest sum of emanation are conveyance, air travel and use of energy in families. Harmonizing to the IPCC, the three chief causes of the nursery gases addition are land usage, fossil fuels and agribusiness. Agriculture has important influence on clime alteration by production and release nursery gases. Agriculture cause clime alteration by alarming land screen of the Earth, which leads to act upon on ability to absorb and reflect the heat and visible radiation. The combustion of fossil fuels, deforestation and desertification are the chief beginnings of C dioxide emanation. Deforestation leads to construct up more CO2 in the ambiance. We know that trees absorb CO2. Cuting down rainforest leads to increasing CO2 in the ambiance by 17 % . The recent study of the IPCC says that temperature on the Earth in the period of from 1906 to 2005 has increased by 0.74A °C and temperature are continue to increase. The mean temperature of the Earth is 14 A °C. In instance of natural nurseries consequence did n't be, the mean temperature would be minus 19A °C. A assortment of gases causes greenhouse consequence. The important part for it makes H2O bluess. CO2 – followed by H2O bluess, causes the content of nursery gases in the ambiance. Current concentration of CO2 in the ambiance is 385 ppm. Before of the industrialization, it was – 280 ppm. Air analysis from ice cap of the Antarctic showed that air contained CO2 more than remainder of gases and than in the all period of 650000 old ages.Consequence of clime alterationNowadays people can detect effects of planetary clime alteration on ambiance, human wellness, agribusiness, economic etc. Ice on lakes and rivers interrupting up earlier, glaciers have been shrunk, trees blooming earlier, some types of animate beings and workss are shifted. Climate alteration effects were predicted by scientists in the yesteryear, which is go oning: sea degree rises faster and longer, sea ice is loss, more intense heat moving ridges. Scientists rather confident about lifting planetary temperatures for decennaries, which have been caused by nursery gases from human – made activities. Harmonizing to the IPCC, clime alteration consequence will be vary in some parts over clip, which is depend on the abilities of environmental and societal systems for version and extenuation for alterations. IPCC says that lifting of planetary temperature by 1-3A °C in comparing with 1990 will consequence beneficially on some parts and detrimentally on others. These conditions will consequence economic state of affairs of states as good. Some of planetary clime alteration impacts on parts are following:Europe Risk of inland inundations are increasing, coastal implosion therapy and eroding from inundations are increasing and sea degree is lifting, snow screen and winter touristry is reduced, glaciers in mountain country is retreats, harvest productiveness decrease in southern EuropeAsia In south, east, sou'-east and cardinal Asia predicted decreasing of fresh H2O by the 2050, coastal countries under increasing hazard of implosion therapy, therefore decease rate from inundations and drouths can be increased in some parts.Africa Water emphasis traveling to be increased by 2020, outputs from rain-fed agribusiness in some parts can be reduced by up to 50 % by 2020, badly impact can be on agribusiness production.North America In the western mountains of North America snowpack is diminishing and therefore, outputs of rain-fed agribusiness of some parts is increasing, strength, continuance and frequence oh heat moving ridges is increasing in metropolissSouth America In eastern Arizona tropical woods replacing bit by bit by Savannah, in some tropical countries species extinction leads to the important hazard of biodiversity loss, impact on agribusiness, H2O handiness and energy coevals.Skeptics and lobbyist about clime alterationHaving talked about clime alteration the most likely to run into skeptics, who denies climate alteration effects by seeing confederacy of grant – hungry broad scientists, or rely on viing theories, or see climate alteration as misrepres entation from authorities. All brief information on causes and effects of planetary clime alteration shows important hazard for the full universe in all facets of life. Harmonizing to Pew Global Attitudes Survey 2006, 47 % of Americans 37 % Chinese people do n't concern about clime alteration job. These states is the chief manufacturers of nursery gases and non responsible on C, which goes up to the ambiance and effects the full universe. The Competitive Enterprise Institute ( CEI ) , which supported financially by such companies as Amoco, Ford Motor Co, Exxon Mobile, Texaco etc, supply information to skeptics. Harmonizing to the CEI, if there are topographic point for scientific argument on clime alteration its agencies that there are non scientific consensus about planetary clime alteration.Aims of the Kyoto understanding awaken â€Å"deep pocket† and are non good for such large industries.Skeptics says that alliance financed by big corporations and trade groups from oil, c oal, car industries and budget of the Kyoto protocol in 1997 was $ 1,68mln. During 1990s alliance conducted million dollar advertisement runs, politicians and scientists were debating on how people perilously heat the planet. Presents, their arguments changed on how to respond on lifting temperature.